When is a visit to Bluefly better than a trip to Vegas? From May 4 to June 15, when Bluefly.comthe online store for designer brands at discount prices, invites high (fashion) rollers to take a fun-filled gamble with an instant-win slot machine game. The grand prize? An Hermes Birkin handbag, the ultimate and iconic luxury accessory.
With reported retail values ranging from $4,000 to $80,000, the Birkin has been the handbag of choice for celebrities and socialites since its introduction in the 1960s. It has enjoyed a recent resurgence in popularity thanks to an episode of Sex in the City. More recently, it became the subject of spirited public debate when Martha Stewart was photographed carrying hers into court. For most women, a handbag like this is destined to be coveted from afar. Even if price is no object, the hand-stitched bag is infamously hard to obtain - the Hermes waiting list, when open at all, is famous for being years-long.
"Generations of women have equated ownership of the Birkin with winning the fashion jackpot," said Bluefly CEO Ken Seiff. "So when we started thinking about giving them away, we thought it would be fitting to make the sweepstakes into an online slot game. We want to show Bluefly customers our appreciation by giving them the chance to own something that even celebrities can't get. This game reflects our commitment to making the hottest names in designer fashion accessible to everyone, and to having a lot of fun doing it."